HEADQUARTERS PLAZA INTRODUCES CORPORATE CONCIERGE SERVICE

New Service Is First of Its Kind in New Jersey

MORRISTOWN, NJ – June 22, 2011 – (RealEstateRama) — Headquarters Plaza, the Class A commercial buildings in downtown Morristown with 706,000 square feet of office space, recently introduced a new service that is unique to New Jersey’s commercial real estate market: an on-site corporate concierge.

All tenants, guests and employees at Headquarters Plaza now have access to the services of a full-time concierge supplied by Chapman Concierge, who can help them with both business and personal tasks. The concierge began working in the building on June 1 and has already helped tenants and their employees with tasks ranging from transportation arrangements to finding a suitable venue for a child’s birthday party. Tenants and employees are encouraged to use the concierge as their personal assistant, in order to facilitate a comfortable work-life balance for themselves.

“We contemplated the best way to improve our service offerings to go along with the major renovation to Headquarters Plaza and we elected to put a concierge in the buildings,” said Brian Fisher, a principal at Fisher Development Associates, which developed Headquarters Plaza along with partner the Olnick Organization. “A concierge can help today’s busy worker by allowing them to relax and focus on business knowing their errands are being taken care of by a professional. To us, it makes just as much sense to offer this service in a corporate setting as it does in a hotel or residential building.”

Tenants of the buildings and their guests and employees can reach the concierge between 8 a.m. and 6 p.m. every weekday by calling, emailing or visiting her at her desk in the main corporate lobby. The concierge will spend her workday completing tasks for people who work in the building, but she will also be in charge of planning special events and services, such as bringing in a gift-wrapping service during the holiday season.

“We do a lot of business support for the companies who rent space in Headquarters Plaza, but we also offer employees access to the concierge for personal use,” said Lauren Marks, Director of Sales and Service at Chapman Concierge. “So an employee can ask for help finding a good plumber, hiring a house painter, getting tickets to a concert or whatever else they need. We’re really excited to offer this service. It makes Headquarters Plaza a special place, a place where companies can say ‘I’m getting more for my money.’”

Local businesses will be used to meet the needs of Headquarters Plaza employees whenever possible, according to Ms. Marks. Chapman Concierge has formed a relationship with the business community in downtown Morristown, so the concierge can effectively pair customers in need with local merchants eager for their business.

“It’s going to be really good for Headquarters Plaza and Morristown in general,” Ms. Marks said.

Headquarters Plaza management decided to offer concierge service to its tenants free of charge to maintain its status as one of the top “all under one roof” office buildings in New Jersey. With a 41,000 square foot health club, ten-screen movie theater, daycare center, three restaurants and a 256-guest room Hyatt with conference center, Headquarters Plaza is already one of the most amenity-rich office buildings in the state. But Fisher-Olnick has made it a point to stay well ahead of the competition.

“The amenities and services in office buildings are beginning to rival the amenities and services in upscale residential buildings,” Mr. Fisher said. “Developers have realized that people spend 40, 50 or even 60 hours a week at work, so the need for amenities and services in the office is just as great, if not greater, than the need for amenities and services at home.”

Headquarters Plaza is one of New Jersey’s original all under one roof office complexes. Restaurants, entertainment, a daycare center, a hotel with conference center, a fitness center and other amenities assure tenants that all of their needs can be taken care of within walking distance of their office desk. The plaza’s ideal location allows downtown Morristown to effectively act as an extension of the amenities it offers, and allows tenants to take advantage of mass-transportation to New York City less than two blocks away at the Morristown Station.

Amenities and services inside Headquarters Plaza include Bright Horizons Daycare Center, Hand & Stone Massage and Facial Spa, a 41,000 square foot fitness center, a sundries shop and a dry cleaner. The office and hotel space is spread across 3 towers, with the amenities, entertainment and reception space on the first floor. The Hyatt occupies a fourth tower and includes 31,000 square feet of meeting space along with favorite hangouts such as the Qube Lounge and the Eclectic Grill restaurant.

Headquarters Plaza offers a 3,000 space parking garage and an ideal location near Route 287, Route 202, Route 10 and the Morristown Train Station. The picturesque Morristown Green, the centerpiece of Morristown’s colonial town center, is just one block away. The shops, restaurants, entertainment and culture of downtown Morristown are all within walking distance. The complex is known for its outstanding management and proactive response to tenant’s needs.

“Creating a distinctive working experience through concierge services is not unique, but customizing the proper solution to the needs and demands of individual tenants is,” said Colette Chapman, President of Chapman Concierge. “Our customized services relieve the daily responsibilities that a demanding schedule leaves little or no time for a busy professional to attend to themselves. Our complete line of Lifestyle Management Services and special programs are designed to augment and improve the lives of those working in Headquarters Plaza.”

Office space is currently available at Headquarters Plaza. For more information, contact leasing agent Cushman & Wakefield at 973-401-0040. For more information on Chapman Concierge, visit www.chapmanconcierge.com.

CAHN Communications is a full-service public relations agency that produces results for a wide range of clients involved in real estate, hospitality, finance and restaurant activities.

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