CURE BREAST CANCER FOUNDATION ADDS NINE NEW PARTCIPANTS FOR 2nd ANNUAL “LEASE FOR A CURE” PROGRAM IN OCTOBER

CLIFTON, N.J. – July 11, 2011 – (RealEstateRama) — The list of prominent real estate industry leaders signing up to participate in the 2nd Annual Lease For A Cure program continues to grow with nine new companies joining the fundraising effort in which participants donate to the Cure Breast Cancer Foundation (CBCF) for every new lease and renewal signed at their rental communities this October.

CBCF is a non-profit 501 (c) 3 organization, which supports breast cancer research efforts under the direction of noted oncologist and the Foundation’s Scientific Advisor Dr. Larry Norton, Deputy Physician-in-Chief for Breast Cancer Programs and the Medical Director of the Evelyn H. Lauder Breast Center at Memorial Sloan- Kettering Cancer Center.

The addition of the new companies, which followed the New Jersey Apartment Association (NJAA) Annual Conference in Atlantic City, brings the number of companies participating this year to twenty. They include Bukiet Management, C.L.B.L Realty, FM Ferrari, JP Management, Landmark Companies LLC, Manhattan Welding, Legow Management Company LLC and Wessex Management, LLC. Interest in joining was so high during the industry event; vendors including RestoreCore have also inked their name to the cause.

These recognizable names will join many of the same apartment owners and managers that took part in the 1st Annual Lease For A Cure initiative last year, which raised more than $25,000 for the efforts of Dr. Larry Norton and his colleagues.

The 2011 Lease For A Cure program is expected to surpass the 2010 results as real estate industry leaders line up to participate in the fight against cancer. Participants in the trailblazing effort simply donate $20 for every new lease signed and $10 for every renewal signed at their community during the month of October. To take part in this year’s effort, please call (973) 471-CBCF (2223), email info (at) curebreastcancerfoundation (dot) org, or visit www.CureBreastCancerFoundation.org for additional information.

“The response we received at the convention far exceeded our expectations,” says Executive Director Leslye Schulman. “Apartment owners, managers and others in the real
estate industry were incredibly eager to join this cause and we anticipate several more companies to sign up in the weeks ahead. It is our belief that anything done to advance the progress being made in breast cancer research should be a priority; and with the addition of these community-minded firms, we’re confident this year’s participants will surpass the tremendous efforts made last year.”

Since its inception in December 2007, CBCF has raised in excess of $2.5 Million through events such as the annual Golf Classic, walk-a-thons and other fundraising activities. Fully 100% of its net fundraising proceeds received by the foundation are donated to the Memorial Sloan-Kettering Cancer Center in Manhattan and other national and international research facilities to support the groundbreaking research being conducted under the direction of Dr. Larry Norton and his colleagues.

Dr. Norton’s research focuses on the theory of breast cancer “self seeding”: the ability of breast cancer cells to move and start new cancers growing, not only in distant organs like the bones and liver (called metastases), but in the breast itself. This behavior is referred to as “self seeding” as it recalls the way weeds take over a garden: not by the growth of each individual weed plant, but by the seeding of new weed plants that grow in a confluent fashion. By this concept, breast cancer is not one mass, but rather a collection of contiguous smaller masses.

This method of growth is indeed true in certain experimental models and research is ongoing to prove that it happens in people as well. It explains many aspects of cancer: rapid growth, disorganization, formation of new blood vessels, need to irradiate a breast after lumpectomy for cancer and the association of all of the above with distant metastases.
If correct, it will provide new targets for the development of drugs to treat and prevent cancer. Since “seeding” is an abnormal process—as opposed to the normal process of mitosis—such drugs may not only be more effective, but less toxic as well. Hence, the concept of self-seeding is not only interesting from the point of view of biology, but possibly very important in the design of better approaches to cancer management and prevention, as well as in finding a cure.

For more information on the Cure Breast Cancer Foundation (CBCF), call (973) 471-CBCF (2223), email info (at) curebreastcancerfoundation (dot) org or visit www.CureBreastCancerFoundation.org.

Cure Breast Cancer Foundation
The Cure Breast Cancer Foundation (CBCF), is a Clifton, N.J. – based not-for-profit 501(c) 3 charity devoted to fund research on the growth and spreading of breast cancer cells, also known as self-seeding, under the direction of Dr. Larry Norton and his colleagues at Memorial Sloan-Kettering Cancer Center in Manhattan and other national and international research facilities.

The founder and president is Carly Abramson. Her father, Andrew Abramson, is treasurer. Leslye Schulman is Executive Director. For more information, call (973) 471-CBCF (2223), e-mail info (at) curebreastcancerfoundation (dot) org or visit www.CureBreastCancerFoundation.org.

CAHN Communications is a full-service public relations agency that produces results for a wide range of clients involved in real estate, hospitality, finance and restaurant activities.

www.cahnroundup.com
twitter.com/CAHNcomm
www.facebook.com/CAHNcomm
www.CAHNcomm.com