ABC Offers Affordable, Effective Advertising & Marketing Opportunities to Fit Any Budget
November 9, 2010 – (RealEstateRama) — The Atlantic Builders Convention (ABC), now in its 62nd year, is offering a wide variety of budget-friendly and cost-effective advertising and marketing opportunities. Exhibitors can maximize their return on investment in the convention by increasing their exposure at ABC. From direct mail to banner ads to on-site displays and new sponsorship packages, ABC has something for everyone to attract prospective customers in the homebuilding and remodeling industries. With 500 plus exhibitors and more than 7,000 attendees, ABC is the largest convention of its kind in the Northeast. The three-day tradeshow and conference will be held April 6-8, 2011 at the Atlantic City Convention Center in Atlantic City, NJ.
ABC encourages exhibitors to “think beyond the booth” when developing their marketing plan for the convention. Successful exhibitors take an integrated approach to marketing at trade shows by taking advantage of opportunities to increase their visibility, name recognition, and overall reach. The combination of having a booth, placing an advertisement, sponsoring an event and having a banner ad on ABC’s website will generate greater interest in their products and services, and help them to realize a measurable return on their investment. With only five months left until ABC 2011, interested parties should secure the right advertising or marketing opportunity now to meet their goals. Visit http://www.abconvention.com/opportunities.php. for a complete list of advertising and marketing opportunities available at ABC 2011.
“ABC has a solid reputation for attracting decision makers to the convention. Nearly 85% of the participants in ABC 2010 stated that it was worth their investment of time and money.” stated Thomas F. Critelli, President of the New Jersey Builders Association (NJBA). “Seventy percent of ABC attendees come to the convention just to see new and innovative products. Vendors that draw attention to their booth by taking advantage of a sponsorship or advertising opportunity will increase their chances of developing new business.”
Each year, ABC draws thousands of participants from a six-state region. Participants include residential and commercial builders, developers, remodelers and subcontractors, plus a variety of professionals including architects, accountants, attorneys, engineers and building materials suppliers.
ABC offers an abundance of networking, professional development, and marketing opportunities which are all essential for success. In addition to the active trade show floor, ABC offers a variety of informative work shops, plus educational seminars which feature timely information about housing market trends, government policies and technical developments – many providing professional, continuing education credits.
Timothy J. Touhey, Chief Executive Officer of NJBA suggested, “Companies interested in exhibiting at ABC next spring must act quickly to secure booth space. Choice locations are going fast and morethan 50% of the show floor is already sold. ABC 2011 is positioned to be a great success. We are planning numerous after-hours networking events for participants to develop business relationships and timely seminars to enhance the experience for attendees.”
A map showing the remaining available booth space, along with the on-line exhibitor space reservation system and related forms is available online at http://www.abconvention.com/floorplan/index.asp.
For more information about ABC including registration information, event schedules, educational programs, hotel accommodations, visit www.abconvention.comor call 609-587-5577. Updates to the site are made regularly.
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About the New Jersey Builders Association (NJBA)
The New Jersey Builders Association (NJBA) is the leading trade association for the construction industry. Members include residential and commercial builders, developers, remodelers, subcontractors, suppliers, engineers, architects, consultants and other professionals. NJBA serves as a resource for its members through continuing education and advocacy. NJBA and its members strive for a more vibrant, greener, and affordable housing market in New Jersey. Additional information is available at www.njba.org.
