24th Annual Sales and Marketing (SAM) Awards Honors Creative Excellence, Industry Achievement
Atlantic City, NJ – April 6, 2011 – (RealEstateRama) — The New Jersey Builders Association (NJBA) honored the industry’s most creative, skillful and successful projects at the 24th Annual Sales and Marketing (SAM) Awards Banquet, kicking-off the 62nd Atlantic Builders Convention on April 5, 2011. Each year, the SAM Awards recognizes excellence in residential design and marketing programs within New Jersey; this year was no exception. Builders, as well as companies that supply products and services to the building industry are eligible for a SAM Award.
The highly-anticipated gala event was attended by more than 400 enthusiastic advertising, sales, marketing, media, and homebuilding industry professionals. It was held at the Trump Taj Mahal Casino and Resort in Atlantic City.
The housing market continues to evolve, as does the way in which sales and marketing efforts are conducted. In response, the SAM program has, too. Some of the more notable changes included:
- The addition and expansion of the rental, redevelopment, remodeling, and mixed-use categories;
- Categories which recognize the emergence of, and excellence within, e-marketing and other “new” media campaigns; plus
- An exclusive online submission system which maximizes efficiencies and conserves resources.
The highly-coveted awards were presented in 80 categories this year recognizing “Best in Class” sales and marketing initiatives in residential marketing, architectural design, remodeling, and individual creative achievements.
“Tonight’s gala honors those whose creativity, dedication and professional accomplishments contribute so much to New Jersey’s housing industry,” stated NJBA President, Thomas F. Critelli.
Stephanie Shaffery, SAM Committee Chair and Owner of 20 Twenty Graphics, LLC said, “Advertising and marketing initiatives are critical in a competitive and evolving marketplace. This is especially true today when so many companies have cut their marketing budgets. Sales and marketing professionals need to be more strategic to ensure that they realize a return in their investment in marketing. We applaud the talented individuals and companies that have been honored tonight with a SAM award.”
Critelli continued, “The SAM awards are regarded as the most desired recognition for sales and marketing achievement within the New Jersey building industry. Now more than ever, it is important to communicate that it’s a great time to buy new construction. Interest rates are low, inventory is plentiful, prices are competitive, incentives are available, and buying a new home is still a sound, long-term investment.”
The complete list of award winners follows:
Best Logo Design for an Adult Community
Four Seasons at Manalapan
K. Hovnanian Homes
Design By: Design 446
Best Logo Design for an Attached Community
Villages at Delaware Run
K. Hovnanian Homes
Design By: Design 446
Best Logo Design for a Mid-Rise/High Rise Community
40 Park
Roseland Property Company and Woodmont Properties
Design By: OxfordCommunications
Best Logo Design for a Detached Community
Preserve at Rancocas Creek
Iacobucci Homes/Baker Residential
Design By: Design 446
Best Logo Design for a Rental Community
The Avenue at South Orange
Sterling Properties
Design By: Design 446
Best Brochure for a Community Under $350,000
Preserve at Rancocas Creek
Iacobucci Homes/Baker Residential
Design By: Design 446
Best Brochure for a Community $350,000 – $550,000
Summerfields
Premier Development
Best Brochure For A Community Over $550,000
40 Park
Roseland Property Company and Woodmont Properties
Design By: OxfordCommunications
Best Brochure for a Rental Community
The Metropolitan at 40 Park
Roseland Property Company and Woodmont Properties
Design By: OxfordCommunications
Best Brochure Using a Corporate Jacket
VictoriaEstates
Iacobucci Homes/Baker Residential
Best Color Newspaper Ad One-quarter Page to One-half Page
The Jefferson
American Properties
Design By: Design 446
Best Color Newspaper Ad Over One-half page
40 Park
Roseland Property Company and Woodmont Properties
Design By: OxfordCommunications
Best Color Magazine Ad
Henley on Hudson
Lennar Urban & Roseland Property Company
Design By: ShermanAdvertising
Best Corporate Ad
The Metropolitan at 40 Park
Roseland Property Company and Woodmont Properties
Design By: OxfordCommunications
Best TV Commercial
40 Park
Roseland Property Company and Woodmont Properties
Best Internet Promotion
K. Hovnanian Homes
Design By: Pace Advertising
Best Web Site
40 Park
Roseland Property Company and Woodmont Properties
Best Billboard
The Lofts at Washington Town Center
Sharbell Development Corp.
Design By: Pace Advertising
Best Direct Mail Piece or Direct Mail Campaign
The Views at Beachfront North
K. Hovnanian Homes
Design By: Design 446
Best Special Promotion for a Community
40 Park
Roseland Property Company and Woodmont Properties
Design By: OxfordCommunications
Best Broker/Builder Program
Crescent Court
K. Hovnanian Homes
Design By: Design 446
Best Sales Office for an Adult Community
Regency at Monroe
Toll Brothers
Best Sales Office for a Rental Community
The Avenue at South Orange
Sterling Properties
Design By: Design 446
Best Sales Office 800 Square Feet or Less
Park Placeat Mountain Lakes
Weber Homes
Design By: Childs/Dreyfus Group
Best Sales Office Over 800 Square Feet
Henley on Hudson
Lennar Urban & Roseland Property Company
Design By: Roseland Property Company
Best Interior Merchandising for an Adult Community Under $300,000
Madison Crossing at Birch Hill
The PRC Group
Design By: Design East, Inc.
Best Interior Merchandising for an Adult Community Over $300,000
Regency at Monroe
Toll Brothers
Best Interior Merchandising for an Attached Community Under $350,000
Summit Square
D’Anastasio Corporation
Design By: Design East, Inc.
Best Interior Merchandising for an Attached Community Over $350,000
Enclave at Montvale
Woodmont Properties
Design By: OxfordCommunications
Best Interior Merchandising for a Mid-Rise/High-Rise Community Under $350,000
The Jefferson
American Properties
Best Interior Merchandising for a Mid-Rise/High-Rise Community Over $350,000
Henley on Hudson
Lennar Urban& Roseland Property Company
Design By: Childs Dreyfus
Best Interior Merchandising for a Detached Community Under $400,000
Reserve at Canal Walk
Premier Development
Design By: Childs/Dryfus Group
Best Landscaping Design for an Adult Community Over $300,000
Four Seasons at Manalapan
K. Hovnanian Homes
Design By: K. Hovnanian Homes
Best Landscaping Design for an Attached or Mid-Rise/High-Rise Community Under $350,000
The Jefferson
American Properties
Best Landscaping Design for an Attached or Mid-Rise/High-Rise Community Over $350,000
Henley on Hudson
Lennar Urban & Roseland Property Company
Best Landscaping Design for an Attached or Mid-Rise/High-Rise Community Over $350,000
40 Park
Roseland Property Company and Woodmont Properties
Best Landscaping Design For A Rental Community
The Metropolitan at 40 Park
Roseland Property Company and Woodmont Properties
Best Signage Program for an Adult Community
Regency at Monroe
Toll Brothers
Best Signage Program for a Mid-Rise/High Rise Community
40 Park
Roseland Property Company and Woodmont Properties
Best Signage Program for a Rental Community
The Avenue at South Orange
Sterling Properties
Best Marketing Strategy for an Adult Community
Four Seasons at Manalapan
K. Hovnanian Homes
Best Marketing Strategy for an Attached Community
40 Park
Roseland Property Company and Woodmont Properties
Best Marketing Strategy for a Rental Community
The Avenue at South Orange
Sterling Properties
Best Home in an Adult Community with Over $300,000
Regency at Monroe
Toll Brothers
Best Condo Flat Four Stories & Under
The Jefferson
American Properties
Best Mid-Rise/High-Rise Community Over $350,000
40 Park
Roseland Property Company and Woodmont Properties
Best Attached Home for a Community Under $350,000
Morris Chase Carriages
Toll Brothers
Best Attached Home for a Community Over $350,000
Park Placeat Mountain Lakes
Weber Homes
Architect: Minno & Wasko
Best Single Family Home Under $400,000
Preserve at Rancocas Creek
Iacobucci Homes/Baker Residential
Best Single Family Detached Home Over $400,000
Morris Hunt
Toll Brothers
Best Custom Home Under $1,000,000
216 Bay Ave.
Eastern Shore Homes
Best Custom Home Over $1,000,000
Eastern Shore Homes
Best Home with Rent Over $1,500
The Avenue at South Orange
Sterling Properties
Best Clubhouse/Recreation Amenities in a Community
Stonebridge
Lennar
Best Clubhouse/Recreation Amenities in a Rental Community
Riverdale
Trammell Crow Residential
BestCommercial Building– Mixed Use
40 Park
Roseland Property Company and Woodmont Properties
Best Kitchen Remodeling/Renovation Project
Mountain View
Creative Design Construction, Inc.
Best Bath Remodeling/Renovation Project
Creative Design Construction, Inc.
Best Specialty Room Remodeling/Renovation Project
Eastern Shore Homes
Best Extreme Home Make-over
Creative Design Construction, Inc.
Best Redevelopment of a Commercial Site
St. PetersLutheran Church
Bossart Builders
Best Logo for an Associate Member
WhiteHOT Design
Best Brochure for an Associate Member
WhiteHOT Design
Best Black and White Ad for an Associate Member
Design 446
Best Color Ad for an Associate Member
Design 446
Best Non-Print Promotion For an Associate Member
Design 446
Best Internet Promotion for an Associate Member
Penn Jersey Weekend Directional Signs
Best Web Site for an Associate Member
20 Twenty Graphics
Best Direct Mail Piece for an Associate Member
WhiteHOT Design
Sales Person of the Year
Rick Saparito, Jr.
Walters Homes
Sales Team of the Year
CrystalPoint
The Marketing Directors, Inc.
Sales Manager of the Year
Grace McCadden
The Marketing Directors, Inc.
Marketing Director of the Year
Jodi Stasse
Stasse & Company
Project Superintendent of the Year
John Dickinson
Rosewood
Sales Person of the Year for an Associate Member
Alyssa Brennan
The Marketing Directors, Inc.
Marketing Director of the Year for an Associate Member
Paul Schlimme
Penn Jersey Weekend Directional Signs
2011 GRAND AWARD WINNERS
Community of the Year for an Adult Community Over $300,000
Regency At Monroe
Toll Brothers
Community of the Year for a
Mid-Rise/High Rise Community Under $350,000
The Jefferson
American Properties
Logo & Brochure Designer: Design 446
Ad Agency: Design 446
Sales Office & Signage Designer: Design 446
Community of the Year for a Mid-Rise/High Rise Community Over $350,000
40 Park
Roseland Property Company & Woodmont Properties
Logo & Brochure Designer: Oxford Communications
Ad Designer: Sherman Advertising/Oxford Communications
Sales Office Designer: Debra Tantleff
Interior Designer: Lisa DeLove
Community of the Year for a Rental Community Over $1,500
The Avenue At South Orange
Sterling Properties
Logo & Brochure Designer: Design 446
Sales Office Designer: Design 446
Interior Designer: MS Designs
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About the New Jersey Builders Association (NJBA)
The New Jersey Builders Association (NJBA) is the leading trade association for the construction industry. Members include residential and commercial builders, developers, remodelers, subcontractors, suppliers, engineers, architects, consultants and other professionals. NJBA serves as a resource for its members through continuing education and advocacy. NJBA and its members strive for a more vibrant, greener, and affordable housing market in New Jersey. Additional information is available at www.njba.org.
